Published inBetter MarketingDoubling B2B Webinar Sign-ups: Are AMP Emails the Answer?Spoiler Alert: No, we did not 2x our webinar sign-ups with AMP Emails. But you should read this before trying AMP emails.Jul 16Jul 16
Published inBetter MarketingHow to Track SEO & Content Performance, and Automate Your SEO Reports for FreeParticularly useful for measuring SEO & content optimization effortsMay 49May 49
Essential Questions For Effective 1:1 Meetings With Direct Reports (Especially For Managing Gen Ys…Combing through ~300 hours of 1:1s meeting notes, here are the top 10 questions I found most valuable.Apr 105Apr 105
Do all questions stem from curiosity?And the real reason why we always see “asking questions” listed in one of those “8 Habits of curious people” type of articlesJul 4, 2021Jul 4, 2021
When someone replies you with ‘that’s interesting’, what does it really mean?Do they mean the opposite? Or do they really mean it?May 15, 20211May 15, 20211
How to Boost Your Curiosity and Master a Few Trades (A Framework)Hint — it’s not about keeping an open mind or questioning everything.Apr 10, 2021Apr 10, 2021
I just spent 8 hours editing machine learning videos, and here’s what I learned.It has nothing to do with video editing skills. But Machine Learning.Oct 10, 2020Oct 10, 2020
What a failed Apple Pie taught me about lifeIt all started with COVID-19 #stayathome. What’s better to do than satisfying your food cravings and a hungry tummy?May 24, 2020May 24, 2020
CourageCourage is not the absence of fear, but rather the assessment that something else is more important than fear — Franklin D. RooseveltApr 5, 2020Apr 5, 2020
Published inBetter MarketingHow Testing My Copy Led to a 3x Increase in Click-Through RateNever launch before feeling out your audienceMar 17, 20201Mar 17, 20201
